Launch
Controlled waves. Institutional standard.
Soft → public → scale. Service quality never degrades while products scale. SCAA-1 remains on.
Offer ladder
Free limited access → license → subscribe → scale
Step 0
Free Storm Ops Diagnostic
Free
Limited free assessment — score + email map only
Step 1
Home Watch Startup Kit
$297
Primary soft-launch convert · one-time
Step 2
Sovereign Starter Bundle
$397
Single-offer alternate · Toolkit + Sentinel
Step 3
Avatar SaaS
$149/mo
14-day free trial, then monthly subscription
Step 4
AI Fleet Licensing
$499/mo
7 governed agent workflows
Step 5
CKTCAME Replication
$1,497
One-time OS license
Free products are limited assessments only — not full Toolkit or Avatar access. Paid licenses and subscriptions unlock the full system.
Soft launch
Toolkit/Sentinel + Avatar SaaS to warm operators and family-office contacts. Founding onboarding support. Structured feedback forms required.
Start with $397 bundle →Public launch
Full offer ladder live. Email list + LinkedIn + targeted content. Clear product pages and checkout. No big-bang promise — institutional language only.
View offer stack →Scale launch
Open AI Fleet Licensing and CKTCAME more broadly only after pilot metrics: inspection→report time, NPS, hours saved, support ticket reduction.
AI Fleet Licensing →Pilot metrics
- Time from inspection to owner report
- Client NPS
- Support ticket reduction
- Hours saved vs manual process
- Avatar trial → paid conversion
Market & advertise
Position as the institutional standard, not another software vendor. Proof assets: time saved, incident reduction, professional differentiation. Zero hype.
Family office + estate counsel + multi-property operators
Insights (coastalkey-pm.com)
Long-form storm / protocol lessons — anonymized
YouTube
Explainers on GPS proof + HOTL governance
Paid (gated)
Only after conversion data: home watch software, luxury PM system, coastal Florida modifiers